Victory is SOUR
Inspired by your favorite sour gummy candy, Noogs deliver delicious taste while providing quick-digesting carbohydrates, essential electrolytes, and an easy-to-chew texture.
Enjoy Noogs anywhere you like to stay active!
From the trail to the pitch, to the pool to the gym, Noogs fuel every step, stride, pedal, stroke, and rep of the way.
Why we love Noogs
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Delicious Flavor
Crafted with your favorite sour gummy candies in mind, Noogs offer the perfect blend of sweet and sour.
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Quick-Digesting Carbs
Noogs are made with a blend of glucose and fructose, designed to be rapidly absorbed by the GI system and used for energy.
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Essential Electrolytes
With 150mg of sodium and 50mg of potassium per serving, Noogs help replenish electrolytes lost through sweat.
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Easy-to-Chew
Noogs are bite-sized with an easy-to-chew texture, so you can spend less time chewing and more time enjoying your activity.
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Double the Fun
Each bag of Noogs contains two servings per package for twice the energy and electrolytes.
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Dietitian Designed / Woman Owned
Noogs were created by dietitian and marathoner, Paige, who wanted an energy chew that could meet her nutrition needs without sacrificing flavor.
Shop Noogs
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Electric Watermelon Sour Energy Chews | 12 Packets | 24 Servings
Regular price $34.99 USDRegular priceUnit price / perComing Soon! -
Lemon Zinger Sour Energy Chews | 12 Packets | 24 Servings
Regular price $34.99 USDRegular priceUnit price / perComing Soon! -
Wicked Apple Sour Energy Chews | 12 Packets | 24 Servings
Regular price $34.99 USDRegular priceUnit price / perComing Soon!
Our Story
Discover the story behind Noogs, energy chews born from a marathoner’s quest for delicious, on-the-go fuel. Plus, learn the origin of the unique name "Noogs" and the founders' dedication to empowering athletes.