Victory is SOUR

Inspired by your favorite sour gummy candy, Noogs deliver delicious taste while providing quick-digesting carbohydrates, essential electrolytes, and an easy-to-chew texture.

Taste the Difference

Why we love Noogs

  • Delicious Flavor

    Crafted with your favorite sour gummy candies in mind, Noogs offer the perfect blend of sweet and sour.

  • Quick-Digesting Carbs

    Noogs are made with a blend of glucose and fructose, designed to be rapidly absorbed by the GI system and used for energy.

  • Essential Electrolytes

    With 150mg of sodium and 50mg of potassium per serving, Noogs help replenish electrolytes lost through sweat.

  • Easy-to-Chew

    Noogs are bite-sized with an easy-to-chew texture, so you can spend less time chewing and more time enjoying your activity.

  • Double the Fun

    Each bag of Noogs contains two servings per package for twice the energy and electrolytes.

  • Dietitian Designed / Woman Owned

    Noogs were created by dietitian and marathoner, Paige, who wanted an energy chew that could meet her nutrition needs without sacrificing flavor.

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Our Story

Discover the story behind Noogs, energy chews born from a marathoner’s quest for delicious, on-the-go fuel. Plus, learn the origin of the unique name "Noogs" and the founders' dedication to empowering athletes.

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