Our Story

In 2021, while out for a run, co-founder Paige had an idea to create a sports nutrition product she could actually look forward to eating. As a marathoner, she experimented with all kinds of gels and chews while training, struggling to find something she could enjoy on the run. Sour gummy candies were a fun alternative, but they lacked electrolytes, were difficult to chew, and often got stuck in her teeth. If only there were energy chews that tasted like sour gummy candy…and that’s when it hit her. If she couldn’t find them, she could make them! As a dietitian in the sports performance field, she had the skills to bring this idea to life.

Flash forward to now, and she, along with her husband and co-founder, Ben, are living their dream of bringing Noogs to athletes everywhere. They also get to involve their dog, Daisy, whose nickname "Noog" inspired the name of the business.

They never take for granted how special their work is. As a former military family, they experienced firsthand how athletics can build community and foster resilience, especially when far away from family and friends. Through Noogs, they are proud to help athletes of all levels and backgrounds find community, purpose, confidence, and more through sports.

Paige, Ben, and Daisy deeply appreciate the support for Noogs and those who share it with their loved ones. They are eager to uplift and inspire more athletes as Noogs continues to grow!